Job-to-be-done impersonation
It starts with empathy At the cornerstone of all product development is one thing: customer empathy. Put yourself in your customer's shoes. And don't just try them on. Walk in…
Top 3 reasons you shouldn’t run an A/B Test
How many times have you heard a colleague say, " Let's test it! "? If you work anywhere in tech, you probably lost count at 50. But is that a…